- Home
- About Us
- About the Region
- Helping Business
- Improving the Visitor Experience
- Marketing
- Research and Statistics
- Investment
- 2012 Olympic Games
- Olympic Images
- Olympic Basketball, Lincoln Cathedral
- Olympic Beam, Foxton Locks
- Olympic Discus, Rutland Water
- Olympic Fencers, Stanage Edge
- Olympic Hurdles, Rockingham Castle
- Olympic Kayak, Chatsworth House
- Olympic Rings, Sherwood Forest
- Olympic Hockey, Nottingham Contemporary
- Olympic Triathlon, Highcross
- Olympic Rhythmic Gymnastics, Jabba Beach Hut
- Olympic Images
- Excellence in England Tourism Awards
- News and Events
- Links
- Contact Us
- Find out more about the East Midlands Tourism Enjoy England Excellence Awards
- Learn how EMT is improving the region's visitor experience
- 2012 Olympic Games in the East Midlands
- The Region: Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland
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Welcome to East Midlands Tourism
East Midlands Tourism (EMT), East Midlands Development Agency’s tourism arm, is the body responsible for developing tourism in Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland.
EMT’s role is to increase the economic impact of the region’s visitor economy, oversee delivery of the tourism strategy as well as contribute to national priorities. This site contains information on forthcoming events, research and statistics on the tourism sector in the East Midlands and information on marketing and quality projects EMT supports.
Tourism is important to the East Midlands, attracting over 141 million visitors to the region annually. It offers significant potential for economic development. The sector contributes some £5.9bn to the local economy and provides jobs for around 100,000 people. 
DERBYSHIRE
LEICESTERSHIRE
LINCOLNSHIRE
NORTHAMPTONSHIRE
NOTTINGHAMSHIRE
RUTLANDStrategy for the East Midlands Visitor Economy Update
East Midlands Development Agency (emda) is now consulting on the future development of the visitor economy over the next ten years.
More →
- 2010 ‘Tourism Oscars’ Finalists Announced
7th July 2010
- East Midlands Tourism Strategy (PDF)
- East Midlands Strategic Plan 08-11 (PDF)
- Let's talk growth and survival (PDF)
2010 Finalists Announced
Find out who the finalists of the 2010 East Midlands Toursim Enjoy England Excellence Awards are More
New Olympic Inspired Images
Three new images have been added to EMT's portfolio of Olympic inspired images. The images feature local athletes performing their chosen sport at a number of the regions tourist attractions.